When perfecting your nail art, smokey eye or perfect pout, it pays to have some inspiration. Today’s YouTube beauty vloggers do just that, offering easy-to-follow tutorials and some never-been-thought-of creative ideas. Some beauty vloggers are better than others however, so with this in mind, here’s our round up of the best beauty vloggers you simply must follow in 2017.

Jaclyn Hill


Jaclyn Hill is a professional makeup artist and YouTube phenomenon, who started vlogging in 2011. Some of her earliest video blogs featured makeup tutorials inspired by Kim and Kourtney Kardashian, and she’s followed this with regular tutorials based on the uber-popular Kylie Jenner. Jaclyn has earned herself over 3.8 million YouTube subscribers and more than 3.8 million Instagram followers, who can’t get enough of her inspiring cosmetic instructions.

Must watch videos:

Smokey Cat Eye Tutorial: This tutorial will help you to elongate the eye and give it a sexy and defined look. Easy to create, you don’t have to be too precise, making it a great tutorial for beginners.

Beauty Room Tour / Makeup Collection: This 33 minute video gives you great insight into Jaclyn’s beauty room and makeup collection, and offers some excellent tips for organising all your bits and bobs.

Foundation Routine – How to Get a Flawless Face: This tutorial offers advice when it comes to choosing a foundation that matches your skin colour and tone, as well as how best to blend it.



Shannon Harris is the face and brains behind leading New Zealand beauty and fashion vlog Shaaanxo. Created in 2010, Shaaanxo today has more than 2.8 million subscribers and offers a ton of great videos from natural beauty and nighttime glam to colourful and ‘out there’ crazy looks. A self-proclaimed ‘lipstick junkie’, Shaaanxo specialises in lipstick tutorials.

Must watch videos include:

Does This Really Work?! Full Lips w/No Injections!: This tutorial takes a look at how big, juicy, full lips can be achieved without the use of injections.

Morning Routine – A Typical Day: This video takes a look at Shannon’s morning routine following cuddles with her two cute pooches.

How I Lost Weight – Weight Loss/Healthy Living: While not a nutritionist, Shannon explains what worked for her when it came to losing weight. The vlogger is now 56 kilos thanks to the tips she shares.

Lauren Curtis


Top Australian beauty vlogger, Lauren Curtis is known for her channel laurenbeautyy where she posts makeup and hair tutorials and anything beauty-related. She has more than 3.3 million followers, is popular on Instagram and resides in Perth. Famous for her positive vibe, she works hard to help her viewers love every version of themselves, with or without makeup.

Must watch videos include:

Natural Prom Makeup: This tutorial teaches you to achieve a natural, soft and pretty makeup look for prom – perfect for those who don’t like wearing too much makeup.

Prom Makeup Tutorial: For those that prefer a look that’s a little heavier and little more ‘prom glam’, this tutorial offers a simple yet elegant makeup look for an evening out or special occasion.

Gold Glitter and Bronze: For a night hitting the clubs, this dramatic evening look is ideal. Using glitter and bronze eyeshadow it lends a Hollywood approach to makeup that will see you standout on the dancefloor.



Zoe Sugg created her YouTube channel Zoella out of boredom in 2009 and has since earned more than 11 million subscribers. She’s also released her own self-titled range of beauty products and a series of young-adult novels. Growing up in Wiltshire before moving to Brighton, this UK vlogger is close friends with other popular YouTuber Louise Pentland.

Must watch videos include:

My Quick and Easy Hairstyles: This tutorial offers a quick guide to the much-loved hair styles of Zoe, and the products she uses to achieve her favourite looks.

How to Messy Bun: A look at how to achieve a quick and ‘messy-look’ bun for a fast out-and-about up do.

My Everyday Makeup Routine: A special video that takes a look at Zoe’s everyday makeup routine.

Michelle Phan


Michelle Phan is one of YouTube’s most watched beauty vloggers, with many of her videos reaching in upwards of 65 million views! A passionate makeup artist, she’s a digital pioneer that trail-blazed her way into the world of fashion and beauty with her YouTube channel. An award-winning content creator, she was recently awarded the People’s Choice Webby Award for Best How-To and DIY Channel.

Must watch videos include:

Barbie Transformation Tutorial: This tutorial will show you how to achieve the perfect plastic Barbie doll look, complete with flawless skin.

Lady Gaga Bad Romance Look: If you went Gaga-crazy for Lady Gaga’s googly eyes in her Bad Romance video, you need to take a look at this fun-filled tutorial.

Lady Gaga Poker Face Tutorial: In this video, Michelle goes all out and instead of just replicating Gaga’s makeup look from the Poker Face video, she instead recreates her ENTIRE look.

Andreas Choice


Andrea Brooks is a self-starting lifestyle coach who was the first beauty-themed vlogger to be signed to Maker Studios way back in 2010. Today, she has more than 4.1 million subscribers, and from her Californian home she pumps out a huge amount of easy DIY beauty, fashion and makeup videos.

Must watch videos include:

How to Accentuate Your Smile: Teaming up with beauty stylist Blair Fowler, Andrea offers advice on how to accentuate your smile and make your teeth look whiter than they really are.

Dark Underarms??! How to Get Rid of Them: Andrea shows that by using a homemade exfoliating butter from everyday ingredients, you can lighten dark underarms.

My Dark Lip Routine: Learn in this video how to apply dark lipstick, and how to pull it off!

Chloe Morello


Chloe Morello is fast becoming one of Australia’s leading beauty vloggers and offers informative, educational and fun tutorials, as well as reviews on beauty and skincare products, hair styling advice, and tips on personal style. Having worked on campaigns for L’Oreal Paris, YSL, Napoleon Perdis, Vaseline and Simone Perele, she knows her stuff, and her viewers can’t get enough.

Must watch videos include:

Perfect Winged Eyeliner: This video takes a look at how to use liquid eyeliner to achieve the perfect winged or ‘cat’ eye.

Natural & Glowing 10 Minute Makeup Tutorial: Learn how to create a natural but pretty makeup look in less than 10 minutes.

Does it Work? Black Head Mask: A look at Sexy Look’s 3-step pore cleanser program (you would have seen this doing the rounds on social media), and whether or not it works.

Taking inspiration from beauty vloggers in 2017

Looking to perfect yur look this New Year? Then these seven beauty YouTube channels are the perfect place to start.

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Rebecca Factor

Rebecca Factor

Having worked as a Makeup Artist for Australian personalities, numerous Fashion Week and international brands like YSL, NARS and Mecca Cosmetica, Rebecca has all the insider beauty tips to spill. She lives by the ethos that true beauty comes from healthy skin, good sleep, lots of H20… and a great set of makeup brushes! Delve into this and more as Rebecca combines her beauty knowledge and communication skills as part of the Marketing team at